Articles and Case Studies

It is my sincere hope that you will find the selected articles, case studies, and book reviews to be valuable as you work to improve the marketing of your business or organization. Articles - Note: In most cases articles were written upon request for each publication. Brian Greul, the President of Texas Shirt Company, is a columnist for Stitches and Advantages magazines.

Taming the ROI Beast - April 2007 issue of Advantages magazine as "Outside the Box" column.
Small Shop Embroidery Pricing - January 2007 issue of Stitches magazine as "Just the Numbers" column.
Flat Rate Pricing for Embroidery - February 2007 issue of Stitches magazine as "Just the Numbers" column.
Using Promotional Products In-House - January 2007 Issue of Advantages magazine as "Outside the Box" column.
Ink or Thread - Appeared in Counselor Magazine
Preparing to go to a tradeshow - December 2006 issue of Advantages magazine in "Guest Room" column.
Specialty Inks a Guide - Appeared in "Wearables Watch" in Counselor Magazine.
Effective Use of Promotional Items - Written for the The Chamber Houston Newsletter.
Color Confusion - The Pantone Matching System Clarified - Written for the Counselor Magazine "Wearable's Watch Colum"

Promo Monthly Issues (our in house newsletter)

October 2007 -November 2007 -December 2007 - January 2008 -